Learning music business in Music City
A 2011 Bluffton senior interested in the business side of music was in one of the best places to learn. Danielle Spitler, from McComb, Ohio, spent a semester in the Contemporary Music Center (CMC) program in Nashville, Tenn., exploring a career in popular music. A music major with a concentration in music business, she is in the program's executive track, designed for students interested in possible careers as artist managers or agents, record company executives, music publishers and concert promoters.
Going to Nashville had an immediate impact on Spitler, the fourth Bluffton student to participate in the CMC, a program of the Council for Christian Colleges and Universities. "Yesterday was possibly the day when I figured out what I want to do with my life," she blogged only a few days into her stay in September. "We all visited EMI CMG Publishing, where big-time Christian artists get published. Once we sat down in there, I realized that is where I want to be someday."
In addition to instruction, experience and 16 semester hours of credit, students in each of the interdisciplinary program's three tracks—also including artist and technical tracks—receive "a uniquely Christ-centered perspective on creativity and the marketplace, while working together to create and market a recording of original music," according to the CMC website.
"Our students have proven to be successful in this field, not only by being admitted to this prestigious program, but also through their contributions in the area of music business after graduation," said Dr. Lucia Unrau, professor and chair of the Bluffton music department.