Major, minor or concentration in marketing

While at Bluffton, students conduct research, study consumer behavior, create marketing plans for products and businesses and pitch their ideas to professionals.

Marketing at Bluffton
Through both on-campus and off-campus experiences, many marketing students choose to supplement their coursework through volunteerism, internships and practicums or even serving in focus groups with local businesses and organizations. Students participate in mock trade shows to sharpen their presentation skills.

This major can be completed in three years if you are a dedicated and ambitious student. Compare the three-year plan and the four-year plan. These plans should be used as a guideline to plan your studies at Bluffton.

Marketing students can add relevant minors in graphic design, communications or IT and still graduate in four years. The marketing concentration is available through the business administration major.

Meg Short

Our alumni...

Meg Short ’16 took a year of voluntary service work in California to discover more about the poverty and the conflict that exists within the world.

"The experience of pushing yourself to start over and live somewhere where you know no one is definitely scary, but so important.” >>> Meg's story

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