House on Michaelerplatz (or Haus Goldman und Salatsch)

Adolf Loos
1910-12



This store and apartment block was commissioned by Goldman and Salatsch; however, this firm's choice of location was controversial. Not only is the building situated in the center of "old" Vienna with its traditional architecture, but it faces the entrance to the Imperial residence. From the beginning the building was criticized for its contradictions: the lower commercial level in marble, with classical columns and a grand recessed entrance in contrast to the severity of the upper section with bare plaster walls, lack of ornament, and plain windows without moldings.
 

The front; the recessed entrance; an oblique view




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